Selected Creative & Campaign Work
Selected work focused on storytelling, campaign delivery and content production, designed to connect with people and motivate action.
I’m a creative producer working across storytelling, campaign delivery and content production, with a focus on translating complex issues into clear, engaging narratives.
My work spans government, corporate, community and cultural sectors, combining strategic thinking with hands-on creative development across video, digital and socials.
1.City of Hobart Council - FOGO Kerbside Collection Service Campaign
FOGO is Food Organics and Garden Organics.
A behaviour change campaign supporting the rollout of the City of Hobart’s FOGO service, designed to shift household habits and increase participation through clear, accessible communication.
The campaign included two educational videos presented by Hobart personality and ABC Gardening Australia host Hannah Maloney, which achieved the highest view rates of any City of Hobart campaign to date.
My role: Led scriptwriting, creative direction and production delivery, working closely with external video partners
2.Creative Hobart and Inclusivity Campaigns
A series of campaigns supporting public art, people, place, diversity and inclusivity, translating place-based projects into engaging stories that encourage participation, connection and a sense of belonging.
Campaigns focused on amplifying community voices and lived experience through storytelling-led content.
Resilient Hobart: the story of Hobart’s 2018 Flood
A campaign capturing community stories in the aftermath of the Hobart floods, highlighting lived experience, resilience and the strength of community in recovery.
My role: Creative direction, content development and production coordination
The LOOP: Hobart’s public digital art platform
Homelessness Week: Hobart’s homeless tell their stories
A campaign supporting Homelessness Week, centred on personal stories that build understanding, reduce stigma and bring visibility to the lived experience of homelessness.
My role: Creative direction, content development and production coordination
The Loop is a prominent public digital art screen in Hobart’s Midtown precinct, serving as a platform for digital and screen-based art.
My role: Brand development, creative direction and campaign implementation
3.Hobart Current - Art Program Brand Development and Launch Campaign
Hobart Current is a long-term partnership between the City of Hobart and the Tasmanian Museum and Art Gallery, a major biennial program showcasing contemporary artists across visual art, performance, music, film, design and literature.
The approach focused on creating a unifying platform that translated diverse artistic work into a clear, engaging public-facing narrative, broadening access and encouraging participation. This included establishing an inaugural brand framework designed to be carried forward and evolve across future program iterations.
My role: Led brand development, art direction and content production across campaign and program assets
Hobart Current director, Rosie Dennis introduces Hobart Current Liberty 2020 artists.
Project Credits:
Video supply of footage and stills: Rummin Productions, Amy Brown
Website production: Neon Jungle
Hobart Current director interview video editing, brand development, identity design, website art direction and project management: Sandra Soccol
4.Solstice Energy - Brand rollout and campaign activations
End-to-end delivery of the rebrand from Tas Gas to Solstice Energy, supported by integrated campaign activity across digital, social and customer channels.
The focus was on ensuring the new brand translated clearly and consistently across all touchpoints, while maintaining momentum through campaign activity and in-market communications.
Work included video, digital and campaign assets developed to support brand launch and ongoing engagement.
My role: Led creative strategy and delivery, managed agency partners and oversaw rollout across all customer-facing channels.
Produced and edited video clips for social media
DL Flyer
NTFA digital billboard
“S” shaped promo cards
Solstice product clip featuring customer testimonials
Corporate Folder
View full portfolio: https://www.2sintegrated.com.au/
Drink Coasters
Brochure
30 Sec Solstice App launch featuring the Tasmanian JackJumpers
Bus advertising