Selected Creative & Campaign Work
Selected work focused on storytelling, campaign delivery and content production, designed to connect with people and motivate action.
I’m a creative producer working across storytelling, campaign delivery and content production, with a focus on translating complex issues into clear, engaging narratives.
My work spans government, corporate, community and cultural sectors, combining strategic thinking with hands-on creative development across video, digital and socials.
1.City of Hobart Council - FOGO Kerbside Collection Service Campaign
FOGO is Food Organics and Garden Organics.
A behaviour change campaign supporting the rollout of the City of Hobart’s FOGO service, designed to shift household habits and increase participation through clear, accessible communication.
The campaign included two educational videos presented by Hobart personality and ABC Gardening Australia host Hannah Maloney, which achieved the highest view rates of any City of Hobart campaign to date.
My role: Led scriptwriting, creative direction and production delivery, working closely with external video partners
2.Creative Hobart and Inclusivity Campaigns
A series of campaigns supporting public art, people, place, diversity and inclusivity, translating place-based projects into engaging stories that encourage participation, connection and a sense of belonging.
Campaigns focused on amplifying community voices and lived experience through storytelling-led content.
Resilient Hobart: the story of Hobart’s 2018 Flood
A campaign capturing community stories in the aftermath of the Hobart floods, highlighting lived experience, resilience and the strength of community in recovery.
My role: Creative direction, content development and production coordination
Homelessness Week: Hobart’s homeless tell their stories
A campaign supporting Homelessness Week, centred on personal stories that build understanding, reduce stigma and bring visibility to the lived experience of homelessness.
My role: Creative direction, content development and production coordination