Hobart Current: Art Program Brand Development and Launch Campaign

A cultural campaign connecting contemporary artists with the public through a city-wide program, requiring a clear and cohesive narrative to make the work accessible while maintaining its integrity.

Hobart Current is an innovative long-term partnership between City of Hobart and the Tasmanian Museum and Art Gallery. It is a major biennial art program that nurtures and showcases contemporary artists working across different media, which includes visual art, performance, music, film, design, and literature.

My role: brand development, art direction, design, video production and video art direction

Hobart Current director, Rosie Dennis introduces Hobart Current Liberty 2020 artists.

Project Credits:

Video supply of footage and stills: Rummin Productions, Amy Brown
Hobart Current director interview video editing, brand development, identity design, website art direction and project management: Sandra Soccol
Website production: Neon Jungle