City of Hobart: Hobart Current Liberty 2020 Exhibition - Collateral Development - poster concepts phase 1
Hobart Current is a biennial art program developed in partnership between the City of Hobart and the Tasmanian Museum and Art Gallery, replacing the long-standing City of Hobart Art Prize.
A series of exploratory poster concepts were developed for the inaugural Liberty exhibition, testing a range of visual directions for the evolving Hobart Current identity. Each concept investigates different approaches to typography, image and abstraction, while maintaining a focus on clarity and adaptability across formats.
The explorations respond to the theme of Liberty through varied visual languages - from atmospheric photographic treatments to bold typographic interventions and more expressive, fluid forms. Collectively, they examine how the identity could shift in tone while retaining a cohesive underlying structure.
This process established a framework for future iterations of the program, identifying a balance between consistency and experimentation that allows each exhibition to develop its own character within a broader identity system
My role: design and art direction