Solstice Energy - Brand rollout and campaign activations
End-to-end delivery of the rebrand from Tas Gas to Solstice Energy, supported by integrated campaign activity across digital, social and customer channels. The focus was on ensuring the new brand translated clearly and consistently across all touchpoints, while maintaining momentum through campaign activity and in-market communications.
Work included video, digital and campaign assets developed to support brand launch and ongoing engagement.
My role: Led creative strategy, art direction and all design. Produced and edited video clips for social media. Managed agency partners and lead the rollout across all customer-facing channels.
DL Flyer
NTFA digital billboard
Corporate Folder
Drink Coasters
“S” Graphic promo card - an alternative to business cards to give out to prospective customers
Bus advertising
Brochure
EDM marketing ticket offer
These gift boxes were mailed out to new customers as part of the sign-up onboarding process. Contents: a KeepCup, pen, cap and member card
Solstice customer testimonials ad
Solstice App launch featuring the Tasmanian JackJumpers
